Hypebeast, Creative Director 2014-2017
In 2014, Hypebeast expanded its offices to New York City. As creative director, I developed a content strategy for brand partnerships, building a team of culturally connected creatives. Our mission was to drive revenue across fashion, luxury, tech, and more, while preserving Hypebeast’s trusted editorial voice.
We crafted a custom campaigns and installed a branded content strategy that resonated with Hypebeast’s discerning audience. This strategy, still thriving, now generates over $50M annually.
