Uniqlo x KAWS
Over the course of multiple seasons, GCL revitalized Uniqlo’s partnership with artist KAWS, creating cultural buzz and driving sales. Collaborating with KAWS, we developed vibrant, playful visuals across multiple seasons of the partnership that echoed across media and Uniqlo stores, shot by photographers Kim Reenberg and Shaniqwa Jarvis.
The Uniqlo x KAWS launches sparked a global shopping frenzy, selling out in days and becoming some of the most successful UT T-shirt collections in Uniqlo history.
Credits:
Creative Director: Joe Encarnacion
Photographer: Kim Reenberg, Shaniqwa Jarvis
Animator: Hiro Akiba
Stylist: Marta Del Rio
Marketing Director: Kix Suarez
Accounts: Brian Jang
Design: Batrek Yassa
Production: All Good Things