UNIQLO Comes to Vietnam: Elevate the Everyday
In 2019, GCL New York launched a campaign that connected UNIQLO’s LifeWear philosophy with the vibrant spirit of Vietnam. Aimed at energizing the opening of flagship stores in Ho Chi Minh City and Hanoi, the campaign featured local creators and influencers in a celebration of everyday life.
With over 10,000 visitors on opening day, the Ho Chi Minh City store set a new record for UNIQLO, and Vietnam remains one of the brand’s most successful markets. The “Elevate Everyday” campaign resonated deeply, drawing the community into the global brand’s vision.
“It’s estimated that more than 2,000 eager shoppers showed up for the launch in Saigon, with queues stretching from the Le Thanh Ton pavement to the park across the street.”
—The Saigoneer
Credits:
Creative Director: Joe Encarnacion
Agency: Rice Creative
Film: Robin Cako
Photographer: Samuel Bradley (Hanoi), Tuan FR (Ho Chi Mihn City)
Stylist: Jason Rider
Film Production: Clubhouse Films