Seasoned creative director with over two decades of experience building excellent teams and developing standout campaigns for global brands. I am passionate about cultivating creativity and building an inclusive team culture while leading major brand launches, global event series, and digital initiatives that truly connect with audiences worldwide.
Work Samples
Uniqlo Global Creative Lab, 2017-2024
Hypebeast USA, 2014-2017
I’m a hands-on creative director with a passion for building things—whether it’s starting a record label, designing products, leading a motion graphics studio, or assembling global creative teams. My diverse skill set spans design, film, sound, photography, digital platforms, and even furniture making.
I excel at turning ideas into reality, thinking strategically to build business cases and secure buy-in from leadership. I know how to break down silos and create efficient workflows. Across global teams in North America, Europe, and Asia, I drive better collaboration to deliver impactful creative work.
24 Hours with Roger
UNIQLO’s largest multi-season brand campaign in its history, 24 Hours with Roger, brings Global Ambassador Roger Federer to major cities around the world. Telling the story of Roger’s post-pro-tennis era, we see Roger like never before, connecting him with top artists, cultural hot spots, and prestigious art institutions.
Made for All. Made for Texas.
In Fall of 2024, UNIQLO made a bold entry into Texas with five new stores in Dallas and Houston, embracing the state’s unique spirit and individuality. Knowing that Texas is like no other place, we aimed to connect authentically with its people, celebrating the diversity, fierce independence, and community pride that define modern day Texas.
Elevate the Everyday: UNIQLO Comes to Vietnam
In 2019, GCL New York launched a campaign that connected UNIQLO’s LifeWear philosophy with the vibrant spirit of Vietnam. Aimed at energizing the opening of flagship stores in Ho Chi Minh City and Hanoi, the campaign featured local creators and influencers in a celebration of everyday life.
Around the World with Roger Federer
Around the World with Roger Federer is a global event series that celebrates the intersection of art, tennis, culture, and philanthropy, connecting communities worldwide. In partnership with Roger and his company Team8, we created an inspiring, accessible event for young talent.
UNIQLO x KAWS
GCL revitalized UNIQLO’s partnership with artist KAWS, creating cultural buzz and driving sales. Collaborating closely with KAWS, we developed vibrant, playful visuals across multiple seasons of the partnership that echoed across media and UNIQLO stores.
HYPEBEAST, Creative Director 2014-2017
In 2014, Hypebeast expanded its offices to New York City. As creative director, I developed a content strategy for brand partnerships, building a team of culturally connected creatives. Our mission was to drive revenue across fashion, luxury, tech, and more, while preserving Hypebeast’s trusted editorial voice.